Evaluation of The Effectiveness of Human Resource Performance Development Program in Improving Company Competitiveness

This research analyzes the effectiveness of human resource development programs in enhancing company competitiveness. Through qualitative and quantitative approaches, the study was conducted on 150 employees from 5 different companies. The results indicate that structured HR development programs aligned with company strategic objectives correlate positively with increased organizational competitiveness. Factors such as top management support, clarity of program objectives, and continuous evaluation are determinants of program success. This study provides practical recommendations for companies in designing and implementing effective HR development programs to improve their competitive position in the market.