Legal Liability of Business Actors in Online Money Buying and Selling Transactions Resulting in Consumer Losses

Consumer protection law is an important concern because it relates to regulations aimed at improving people's welfare. The Consumer Protection Law was designed for various reasons, one of which is the limitation of legal provisions that are able to protect the interests of consumers in Indonesia. In addition, in facing the era of globalization, national economic development is required to support the development of the business world which is able to provide various goods and/or services to improve people's living standards. Online buying and selling transactions are generally defined as trade carried out via the internet. This growth in online transactions is also supported by increasing industrial productivity which provides various products to be marketed digitally. This has encouraged the popularity of online buying and selling businesses because of the ease of implementation, relatively small capital requirements, and management that does not require a complex management system. This research uses a normative juridical method, namely a scientific approach that aims to find the truth based on legal logic from a normative perspective. This research aims to examine legal principles, rules and doctrines using secondary data complemented by primary data. The research results show that the responsibilities The Consumer Protection Law does not specifically govern business actors' interactions with customers in online purchasing and selling operations. Therefore, given the numerous possible losses and fraud schemes that could hurt customers, more precise regulations are required to govern online transactions. Although The written consumer protection provisions of Law Number 8 of 1999 concerning Consumer Protection settlement procedures are deemed sufficient, their actual application frequently deviates from the law's primary goal of giving consumers legal protection and certainty.