AUDIOVISUAL TRANSLATION: SUBTITLING AND DUBBING CHALLENGES

This article examines the field of Audiovisual Translation (AVT), focusing on its two primary modes subtitling and dubbing as essential tools for cross-cultural communication in the age of global media. AVT tackles the problem of translating content intended to be both seen and heard, in contrast to traditional translation, which focuses mostly on written texts. Dubbing and subtitling are the two main AVT modalities, and each provides a unique method for overcoming language obstacles in visual media. The goal of dubbing is to substitute translated speech for the original dialogue while making sure the performers’ tone and lip movements are reflected in the new discourse. On the other hand, subtitling, which appears at the bottom of the screen and provides a condensed textual translation of the spoken words, frequently necessitates extensive compression because of time and space constraints. The article examines the particular difficulties, technological limitations, and cultural factors associated with each approach, emphasizing how each contributes to the accessibility of audiovisual content for a range of international audiences. By looking at several translation methods, the study highlights how AVT is changing in reaction to new technology and how important it is becoming for cross-cultural communication in an increasingly globalized media environment.