MEASURING PERCEIVED USABILITY OF ARTIFICIAL INTELLIGENCE-BASED QUIZZES IN A VIRTUAL MUSEUM

The transformation of modern museums through digital technology offers added value to visitors, especially in the context of education. Virtual museums, in particular, complement physical museums by providing accessibility and enhancing the learning experience. The SMBII virtual museum includes an AI-based quizzes feature designed to assess the knowledge level of visitors regarding the museum's history and collections as an educational feature. In addition to physical museums, virtual museums offer convenience and enrich the learning process for visitors. The quizzes adapts its questions based on the visitor's profile, leveraging AI to tailor content and maximize learning outcomes. This study aims to compare the effectiveness of two widely used usability metrics—System Usability Scale (SUS) and Usability Metric for User Experience (UMUX)—in evaluating the usability of the AI-driven quiz feature within the SMBII virtual museum. The study specifically seeks to determine whether there are significant differences between SUS and UMUX in measuring user perceptions of the quiz’s usability. The primary respondents of this study were students, who represent the museum's target audience for educational purposes. Hypothesis testing results show no significant difference between the SUS and UMUX scores (P > 0.05), indicating that both metrics offer similar evaluations of usability. Based on these findings, the study recommends the use of UMUX over SUS for future usability assessments in virtual museum systems, as UMUX is more time-efficient without compromising accuracy. This research contributes to advancing the understanding of usability testing methods for AI-based educational features in virtual museum environments