INTEGRATING AUGMENTED REALITY WITH C4.5 ALGORITHM TO ENHANCE TOURISM EXPERIENCE IN PEKALONGAN

The tourism industry demands interactive and personalized solutions to enhance the traveler experience. However, providing relevant and customized travel recommendations based on individual preferences remains a challenge. This study integrates Augmented Reality (AR) technology with the C4.5 algorithm to address this issue and improve the tourism experience in Pekalongan Regency. The research method involved collecting data from 500 respondents through an online questionnaire. The collected data underwent preprocessing, including handling missing data, data transformation, and class balancing. The C4.5 algorithm was applied to build a tourism recommendation model, while AR technology presented 3D visualizations of tourist destinations through an interactive application. The research results show that the recommendation model achieved an accuracy rate of 76.92%. The integration of AR provided an interactive experience that enhanced tourist engagement and satisfaction, although limitations were found in AR visualization quality and the completeness of destination information. Further improvements are needed to enhance AR realism, provide more detailed content, and optimize user satisfaction. This study contributes to the development of AR-based tourism technology integrated with the C4.5 algorithm. The findings encourage local tourism innovation and have the potential to enhance the traveler experience in Pekalongan Regency. This model can also be applied to other tourist destinations across Indonesia.