Identifying the best FDA-endorsed healthy label designs through best-worst scaling experiment

This study identifies two labels as the most preferred FDA-proposed 'Healthy' label designs, offering clear guidance to policymakers on effective labelling strategies. By adopting a consumer-preferred design, the FDA's 'Healthy' label may have greater potential to influence healthier food choices.

Authors

John Lai (ORCID: https://orcid.org/0000-0001-7398-4619)
Jianhui Liu (ORCID: https://orcid.org/0000-0002-2243-4067)
Bachir Kassas (ORCID: https://orcid.org/0000-0002-3922-471X)
Rodolfo M. Nayga (ORCID: https://orcid.org/0000-0002-6908-4332)

Institutions

Korea University (KR)
Mitchell Institute (US)
University of Florida (US)
Texas A&M University (US)

Publication Details

Journal: Public Health Nutrition
Published: 2025-01-01
DOI: https://doi.org/10.1017/s1368980025100542
Primary Topic: Consumer Attitudes and Food Labeling
Type: article
Field-Weighted Citation Impact: 0.00

Funders

U.S. Department of Agriculture
National Institute of Food and Agriculture

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article

Identifying the best FDA-endorsed healthy label designs through best-worst scaling experiment

John Lai, Jianhui Liu, Bachir Kassas, Rodolfo M. Nayga

Jan 1, 2025

Public Health Nutrition

Consumer Attitudes and Food Labeling

article

Identifying the best FDA-endorsed healthy label designs through best-worst scaling experiment

John Lai, Jianhui Liu, Bachir Kassas, Rodolfo M. Nayga

January 1, 2025article en

Abstract

This study identifies two labels as the most preferred FDA-proposed 'Healthy' label designs, offering clear guidance to policymakers on effective labelling strategies. By adopting a consumer-preferred design, the FDA's 'Healthy' label may have greater potential to influence healthier food choices.

Public Health NutritionVol. 28(1)

Korea University (KR), Mitchell Institute (US), University of Florida (US), Texas A&M University (US)

U.S. Department of Agriculture, National Institute of Food and Agriculture

Openalex Percentile: Top 81%

Consumer Attitudes and Food Labeling

DOI Open Access PDF OpenAlex

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