Exploring the Intersection of Art, Culture, and Contemporary Scientific Discourse

Contemporary cultural and artistic practices are undergoing significant transformations under the influence of digitalisation, globalisation and socio-political changes. The study aims to identify the main trends in developing contemporary art practices and analyse their impact on cultural processes. The methodological basis of the study is the structural-functional, discursive, semiotic, cultural and historical approaches that allow for a comprehensive assessment of the interaction between art and socio-cultural processes. The study has confirmed that digitalisation helps to expand access to art and promote cultural heritage, but at the same time, creates risks of commercialisation and loss of authenticity of local traditions. It has been found that intercultural dialogue through art shapes new artistic styles but can also lead to the unification of artistic practices. Globalisation promotes the interpenetration of cultures but increases the influence of global commercial trends on creativity. The study's practical significance lies in developing recommendations for balancing innovative and traditional artistic practices, which may be helpful for cultural institutions, heritage preservation policies and educational programmes. Further research can be aimed at analysing the impact of artificial intelligence on artistic creativity and developing mechanisms for preserving cultural uniqueness in the context of digital globalisation.