Online learning intention among students from private universities in Malaysia: The role of past behavior and students’ planned behavior

This study examines the determinants that affect the intention of Malaysian private university students to continue using online learning. The study utilized structural equation modelling analysis to examine the connections between variables, employing the partial least squares method. A total of 564 data were collected from students enrolled in private higher education institutions. The suitability of the variable dimensions was established through reliability analysis. Key findings revealed that students’ past online learning behavior significantly impacts their attitude, subjective norms, and perceived behavioral control towards online learning. Specifically, past behavior was positively correlated with attitude, subjective norms, and perceived behavioral control. Additionally, significant positive relationships were observed between attitude and online learning intention, subjective norms and online learning intention, and perceived behavioral control and online learning intention. The results showed that students with positive past behaviors tend to hold favorable attitudes and social support and are capable of succeeding in online learning environments.