THE IMPACT OF POPULISM ON POLITICAL DECISIONS IN ELECTORAL PROCESSES

This study examines how Donald Trump’s populist and demagogic rhetoric in 18 campaign speeches from 2015–2016 influenced voter behavior. By framing issues as losses and leveraging emotional appeals, Trump activated loss aversion, encouraging risk-seeking support for radical measures. The analysis highlights a binary "us versus them" narrative, blending fear with hope, and underscores populism’s impact on electoral outcomes.

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Publication Details

Journal
ŬzMU habarlari.
Published
2025-04-29
DOI
https://doi.org/10.69617/nuuz.v1i1.4.7223
Primary Topic
Populism, Right-Wing Movements
Type
article
Field-Weighted Citation Impact
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article

THE IMPACT OF POPULISM ON POLITICAL DECISIONS IN ELECTORAL PROCESSES

Mukimjon KYRGYZBAYEV, Shohislombek SHAROBIDDINOV
ŬzMU habarlari.
Populism, Right-Wing Movements
article

THE IMPACT OF POPULISM ON POLITICAL DECISIONS IN ELECTORAL PROCESSES

Mukimjon KYRGYZBAYEV, Shohislombek SHAROBIDDINOV
article en

Abstract

This study examines how Donald Trump’s populist and demagogic rhetoric in 18 campaign speeches from 2015–2016 influenced voter behavior. By framing issues as losses and leveraging emotional appeals, Trump activated loss aversion, encouraging risk-seeking support for radical measures. The analysis highlights a binary "us versus them" narrative, blending fear with hope, and underscores populism’s impact on electoral outcomes.

ŬzMU habarlari.Vol. 1(1.4)
Master's College (US)
Openalex Percentile: Top 84%
Populism, Right-Wing Movements
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THE IMPACT OF POPULISM ON POLITICAL DECISIONS IN ELECTORAL PROCESSES — Mukimjon KYRGYZBAYEV, Shohislombek SHAROBIDDINOV · ŬzMU habarlari. (2025) | TGRS Research Map | TGRS