Proposing a Model for Cultural Tourism:A Comparative Management Study

The management of cultural tourist flows is crucial for maximizing the economic and social benefits of cultural tourism while preserving heritage. This research compares management practices from Japan, Italy, and Morocco to identify similarities and differences and transfer know-how to improve the efficiency and sustainability of cultural tourism in Romania. The methodology is based on comparative management principles, analysing the cultural context, identifying and adapting good practices, and transferring managerial know-how through selected case studies. Thus, these case studies include integrating contemporary art into natural landscapes, combining cultural heritage with culinary experiences and picturesque landscapes, and focusing on urban regeneration and heritage conservation. The results of our research highlight various approaches to managing cultural tourist flows, emphasizing heritage conservation and creating authentic experiences, and propose a conceptual model that can be replicated in different cultural-tourism contexts, showcasing similarities and differences in managerial approaches and offering suggestions for improving cultural tourism management at national and regional/local levels. The originality of our paper lies in integrating a conceptual model for the comparative management of cultural tourist flows, applicable in various cultural contexts, and emphasizing an integrated and collaborative approach.