Improving Open Innovation: The Power of Social MediaKnowledge Networks

In a digital ecosystem characterized by massive data exchange and constant interactions, social networks have become essential tools for capturing and sharing knowledge. This research explores the impact of groups created in social media on Open Innovation processes, focusing on the types of knowledge captured from consumers and their innovative potential. The study explores how these groups facilitate knowledge flows, contributing to organizational development and innovation through more authentic and transparent collaboration. The research also highlights the role of these digital communities in increasing organizations' ability to absorb and harness consumer knowledge. The results suggest that social media groups are hubs for exchanging ideas, feedback, and co-creation, providing a competitive advantage through access to relevant and up-to-date information and knowledge. The study contributes to the understanding of the mechanisms by which online interactions generate value for organizations and to the development of effective digital knowledge management strategies.