Exploring the Role of Strategic Physiognomy in DrivingStrategic Renewal: A Case Study of KAR Group in Erbil

This study intends to explore the role of strategic physiognomy in facilitating strategic renewal. Based on the research objectives, the research problem was clearly articulated as a series of questions: Is there a statistically significant relationship between Strategic Physiognomy and Strategic Renewal inside Kar Group in Erbil City? Researchers employ analytical descriptive methodologies. This study examines hypotheses and analyzes the interrelationships and effects of research variables. The research sample comprises a subgroup of leaders from the Kar Group in Erbil City. Kar Group leaders in Erbil City numbered 53. A representative sample of 53 questionnaires was distributed. There were 46 questionnaires suitable for statistical analysis. The hypotheses were tested with SPSS 26. The study produced several conclusions, one of which indicates that the analysis and diagnosis reveal that Kar Group's management actively seeks and discovers new products that surpass those of its competitors. The study also provided a series of recommendations. The organization's management should emphasize the knowledge and skills of its workers to take advantage of available opportunities.