SEMIOTIC ANALYSIS OF THE REPRESENTATION OF RACISM IN THE SERIES QUEEN CHARLOTTE: A BRIDGERTON STORY

The purpose of this study is to describe the representation of race through movie scenes according to Roland Barthes' semiotic analysis and to reveal the message conveyed through audiovisual materials from the representation of race in the series Queen Charlotte: A Bridgerton Story. This research uses a qualitative approach with the Roland Barthes semiotic analysis method. The subject analyzed in this research is the series Queen Charlotte: A Bridgerton Story by Julia Quinn. The data collection techniques used are documentation and case studies regarding the content contained in the series Queen Charlotte: A Bridgerton Story, which is based on the existing theoretical framework. Data analysis uses Roland Barthes' semiotic analysis model, which consists of connotation, denotation, and myth analysis then categorized based on several types and forms of racism. The results showed that the types of racism that appear in the series Queen Charlotte: A Bridgerton Story include personal, institutional, and cultural racism then the forms of racism found in each scene are prejudice, discrimination, segregation, and stereotype.