Tourist Satisfaction with Panjin Red Beach Based on Online Comments

Tracking and investigating tourist satisfaction and accurately identifying the key factors that affect tourist satisfaction have always been among the top priorities for academia and tourist attraction operators. With the rise of online travel, analysis based on online comments has become an important method for tracking and surveying tourist satisfaction. This article examined the online comments of tourists for the Panjin Red Beach Scenic Corridor Scenic Area (hereinafter referred to as Red Beach) on Ctrip as an example. Using natural language processing to classify the tourist evaluations into topics, the main topics of concern were identified as tourism services, tourism attractions, scenic area management, and tourism experience. Through the 5-level rating of Ctrip's online gaming customer satisfaction, an analysis was conducted on tourist satisfaction and the topics of greatest concern to the tourists were ranked. The results showed that the satisfaction levels from high to low are: tourism experience, tourism attractions, scenic area management, and tourism services. Therefore, satisfaction with related content under the service topic was the lowest so this aspect urgently needs to be improved and enhanced.