Choice of mutual fund schemes and channels of investments: An empirical analysis of investors’ preferences

The present study examines individual investors' choice of mutual fund schemes and their preferred channel of investments in mutual funds. The primary data required for the study were collected through online and in-person meetings. The questionnaire was distributed among individual investors having at least two years of investment in mutual funds. The sample respondents' preferences were evaluated using ranking and percentage techniques as part of the data analysis process. A five-point rating scale was used to evaluate investors’ preferences regarding their investments and various channels and schemes opted by them for investments in mutual funds. The paper also analysed the sources of information preferred by them while investing in mutual funds. The Asset Management Companies may be benefited from the study's inferences for developing more specialised financial products and services that meet the various demands of investors. It also provides investors with well-informed decisions supporting their long-term financial goals.