AI-driven insights into rural industry dynamics: a data-driven approach

Rural industries are essential to local economies and cultural preservation but face infrastructure gaps, volatile markets, and resource inefficiencies. This study explores how AI-driven insights can address these challenges through a data-driven approach. A multi-source dataset, comprising government reports, market data, and stakeholder interviews, was analysed using advanced machine learning methods: LSTM for time-series forecasting, transformers for text analysis, and GNNs for supply chain mapping. Ensemble models outperformed individual ones, with an F1-score of 0.95 and RMSE reduced to 9.20. SHAP-based explainability revealed key factors influencing outcomes, including marketing expenditure, environmental variables, and consumer demand. The findings show that AI can enhance decision-making, resource use, and sustainable development in rural sectors. Ethical concerns and algorithmic biases were also addressed to ensure fair and inclusive results. This study demonstrates AI's transformative potential in rural contexts and underscores the importance of tailoring models to specific socio-economic environments for maximum impact.

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Publication Details

Journal
International Journal of Information and Communication Technology
Published
2025-01-01
DOI
https://doi.org/10.1504/ijict.2025.146698
Primary Topic
Firm Innovation and Growth
Type
article
Field-Weighted Citation Impact
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article

AI-driven insights into rural industry dynamics: a data-driven approach

Yiyuan Zhao, Juan Hou, Xintong Li
International Journal of Information and Communication Technology
Firm Innovation and Growth
article

AI-driven insights into rural industry dynamics: a data-driven approach

Yiyuan Zhao, Juan Hou, Xintong Li
article en

Abstract

Rural industries are essential to local economies and cultural preservation but face infrastructure gaps, volatile markets, and resource inefficiencies. This study explores how AI-driven insights can address these challenges through a data-driven approach. A multi-source dataset, comprising government reports, market data, and stakeholder interviews, was analysed using advanced machine learning methods: LSTM for time-series forecasting, transformers for text analysis, and GNNs for supply chain mapping. Ensemble models outperformed individual ones, with an F1-score of 0.95 and RMSE reduced to 9.20. SHAP-based explainability revealed key factors influencing outcomes, including marketing expenditure, environmental variables, and consumer demand. The findings show that AI can enhance decision-making, resource use, and sustainable development in rural sectors. Ethical concerns and algorithmic biases were also addressed to ensure fair and inclusive results. This study demonstrates AI's transformative potential in rural contexts and underscores the importance of tailoring models to specific socio-economic environments for maximum impact.

International Journal of Information and Communication TechnologyVol. 26(19)
Xi'an University of Architecture and Technology (CN)
Decent work and economic growth
Openalex Percentile: Top 80%
Firm Innovation and Growth
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