The relationship between the amount of product information provided online via suitcase product images, titles, and descriptions

Using suitcase e-commerce sites as a subject of inquiry, this study aimed to examine the effect that differences in the amount of information in the "product image," "product title," and "product description" have on users' perception of product functions.In addition, this study also evaluated the visibility of e-commerce sites.The factors examined in this study were "product image," "product title," and "product description," and the amount of information in each factor was set as either high or low.For the image factor, the low amount information level displayed one image, while the high amount of information level displayed four images.For the product title, the low amount information level displayed only the product name, while the high amount of information level displayed the product name and words related to the suitcase's functions.For the product description, the low amount information level displayed only an overview, while the high amount of information level displayed detailed information about the suitcase.This experiment used a within-participants design.Thirty-three men in their twenties who had no visual impairment participated in the experiment by examining the product factors and responding to a questionnaire.The questionnaire included four items on basic participant information, the following five items on the participant's subjective evaluation of functional elements such as durability, convenience, appearance, texture, and size, and the one items on the participant's subjective evaluation of the visibility of e-commerce sites.For each product factors, participants viewed e-commerce sites (for 30 seconds), answered measurement items (until completion), and took a break (for 15 seconds).Based on the analysis of the questionnaire responses, the study recommends that e-commerce sites make it easy to recognize the durability, convenience, appearance, texture, and size of suitcases by including a high amount of image information while limiting the amount of information contained in the product title to ensure the user-friendly nature of the site.