Success determinants of knowledge gain in quality seed production using logistic regression analysis

Seed production is a critical practice for ensuring the self suf iciency of good quality seeds to the farming community, thereby to the nation.This study examined farmers' overall knowledge of rice seed production and its success determinants using data collected from 180 rice seed producers across all the three zones of Telangana state.The empirical analysis, based on binary logistic regression, identi ied the success determinants of knowledge gain in rice seed production.The indings revealed that perceived market orientation, mass media utilization, extension contact, and risk orientation were driving factors to gain the knowledge on quality seed production in rice.However, majority of the farmers reported lacking updates on seed supply under the programme.Limited technology choices and inablility to sell their produced seed as seed in the market, leading them to sell it as grain for immediate cash low for next crop season.Furthermore, farmers indicated that absence of buy-back system for seed at farmer level in the study area.Farmer-to-farmer selling of seed is hardly possible due to lack of trustworthiness among farmers in study area.Thus, from a policy perspective, the indings suggest a shift toward demand-driven extension services,rather than the existing supply driven approach, sucha drift would likelt enhance Farmers' satisfaction increase their involvment in seed production programmes, and utilmately improve the knowledge of seed production techniques.To address the key challenges of the study such as limited market access, lack of trust, and inadequate extension services, the study contributed by suggesting that strengthening market orientation, fostering trust among farmers, and implementing demand-driven extension services can enhance seed production knowledge, promoting long-term sustainability and self-suf iciency.