Role of Corporate Social Responsibility on Organisational Citizenship Behaviour moderated by the PersonOrganisation Fit: The Study of the Indian Banking Secto

The purpose of this study is to understand the role of corporate social responsibility (CSR) activities on organization citizenship behaviour (OCB) with the moderating impact of personorganization fit (P-O fit). The objective is to provide insights into assessing the relationship between CSR, OCB and P-O Fit.The study utilized a survey methodology where the researcher administered standard scale instruments on both private and public banking employees using a sample size of 190. SPSS22 and Smart PLS are used for the result analysis.The conceptual framework proposed in this study was specifically designed to examine the interplay between corporate social responsibility (CSR) activities, organisation citizenship behaviour (OCB) and person-organisation fit (P-O fit) within the context of the Indian banking sector. However, this research has the potential to shape the organisation’s policies foster employee engagement and contribute the sustainable business practices in the banking sector.The study in the context of the Indian Banking sector uncovered a positive impact of Corporate Social Responsibility (CSR) and Person-Organization fit (P-O fit) on Organisation Citizenship Behaviour (OCB) and PersonOrganization fit (P-O fit). Additionally, the results highlighted the significant role of person-organization fit.This research work bridges theory and practice, offering valuable insights for academia and the Indian banking sector. Aligning CSR efforts with employees’ values promotes long-term organizational success