ASSESSING INTERNAL AND EXTERNAL FACTORS AFFECTING SUSTAINABLE DEVELOPMENT IN A PRIVATE UNIVERSITY IN INDONESIA: A SWOT APPROACH

This paper uses a SWOT (strengths, weaknesses, opportunities, threats) framework to examine the internal and external elements influencing the application of Sustainable Development Goals (SDGs) at an Indonesian private university. The study reveals important internal strengths including strategic planning and institutional commitment using qualitative data gathered from interviews and institutional document checks, together with shortcomings including limited resources and difficulties involving stakeholder participation. Threats like policy inconsistencies and regional imbalances contrast with external opportunities such national SDG projects and regional cooperation. The results provide strategic insights to improve the university's contribution to sustainability and offer pragmatic recommendations for academic leaders and legislators trying to match higher education operations with Indonesia's sustainability goals. The limitation of the study is the SWOT identification, which is limited to the scope of one higher education institution, namely a private university in Indonesia. This suggests that future studies should include additional and exploit quantitative evaluation techniques.