EXPLORING ETHNIC ENTREPRENEURSHIP IN NEPAL: CULTURAL LEGACY AND ECONOMIC REALITIES

This study investigates the relationship between cultural identity, community support, and entrepreneurial dynamics among ethnic entrepreneurs in Nepal. The study population consists of diverse ethnic communities from Koshi Province, Nepal. The data was collected from four districts of Koshi province, viz. Morang, Sunsari, Jhapa. The research examines how traditional cultural heritage influences business opportunities while creating unique ethnic entrepreneurial challenges. The study uses a cross-sectional design. Primary data was collected from 110 ethnic entrepreneurs using a structured questionnaire, which was read to the ethnic entrepreneurs (for better comprehension), who were engaged in different businesses. The key findings revealed that cultural legacy serves as both a foundation for business creation and a potential constraint on market expansion. On the one hand, strong community networks provide essential support and resources; on the other hand, they may also limit access to broader economic opportunities. Notably, the research uncovers a paradoxical relationship where increased economic potential corresponds with heightened entrepreneurial challenges, suggesting that growth aspirations often encounter systemic barriers in mainstream markets.