Digital hearts: Using multi-social media campaigns for targeted health outreach among young women

Digital platforms play a crucial role in addressing cardiovascular disease (CVD) prevention among young women by targeting significant health literacy gaps. Leveraging social media tools like Twitter and TikTok enables the delivery of age-appropriate, visually engaging, and culturally relevant content to raise awareness about CVD risk factors. Tailored, technology-driven interventions can meet young women where they are, offering continuous, non-intrusive support. Gender-responsive digital health initiatives are essential for reducing cardiovascular health disparities and providing a sustainable and personalized approach to CVD prevention in marginalized populations. These strategies highlight the importance of engaging young women through innovative and accessible digital channels.