Unsupervised Discovery of Salient Design Features of Websites

Web development is one of the fastest-growing fields in the IT industry. User Interface (UI) design of a website is critical in attracting new users, which helps businesses increase sales and revenue. A unique website design will encourage user interaction among website visitors and ensure that the time and resources spent on a webpage are worthwhile. Web designers create websites either by using pre-existing templates or by building them from scratch. The web designer's design skills heavily influence the overall appearance of a website. However, such websites do not always meet the client's expectations. As a result of these challenges and the ever-changing web development trends, the automatic website generation concept has emerged, which generates websites without relying on human interaction. In this concept, it is useful to understand how to classify websites based on their appearance and how to identify design features that distinguish websites. This study aims to develop a classification system for websites on the internet based on their salient design features.