Application and Optimization of Virtual Reality Technology in Personalized Cultural and Tourism Experiences—With User Experience as the Evaluation Criterion

如今，虚拟现实技术(Virtual Reality, VR)的发展步伐不断加快，逐渐应用在诸多领域，也为旅游和文化领域增添新生机，如何通过VR技术提升用户体验，并实现个性化文旅体验的目标，成为该领域关注的焦点。本文从VR技术的角度出发，针对该技术的内涵进行阐述，并提出了VR技术和个性化文旅体验的关联性、具体应用，聚焦于用户体验，了解相应优化策略，从用户界面设计、交互模式、个性化推荐系统等层面提出具体措施，以期为文旅行业的创新发展提供一定参考。Under the backdrop of the new era, the development of Virtual Reality (VR) technology has accelerated significantly, gradually permeating diverse fields and injecting renewed vitality into the cultural and tourism sectors. A key focus in this domain lies in leveraging VR technology to enhance user experience and achieve the goal of personalized cultural and tourism experiences. This paper begins by elaborating on the conceptual framework of VR technology, followed by an analysis of its intrinsic connection to personalized cultural and tourism experiences. Through a user-centric lens, the study explores concrete applications of VR and proposes optimization strategies across three dimensions: user interface design, interaction modalities, and personalized recommendation systems. These insights aim to provide actionable references for fostering innovation in the cultural and tourism industries.