WAYS OF EXPRESSING THE CALL-TO-ACTION TACTICSIN ENGLISH-LANGUAGE ENVIRONMENTAL DISCOURSE

This study explores the pragmatic potential of linguistic means used to explicate the call-to-action strategy in English-language environmental discourse. The position of environmen­tal discourse within the broader discursive space is defined, and a brief overview of relevant studies is provided, with a focus on its substantive linguistic characteristics. Based on an analysis of articles published in the English-language edition of The Ecologist, the study iden­tifies the textual realization of the call-to-action strategy through a combination of means reflecting both objective and subjective modality. Verbs in the imperative and subjunctive moods are identified as primary markers of objective modality. The main indicators of subjec­tive modality include modal vocabulary, represented by specific verbs, particles, words, and phrases. The presence of additional linguistic devices in the analyzed texts is also noted, con­tributing to the enhancement of the linguo-pragmatic potential of English-language media-based environmental discourse.