URGENCY OF FAMILY GUIDANCE AND COUNSELINGTO IMPROVE GENERATION Z PARENTING PATTERNS

Digital environment, generation Z acquires specific characteristics, such as dependence on technology, different communication styles, and the need for greater autonomy and individual recognition. The purpose of this study is to improve family education patterns in the transformative era of generation Z. The research methodology with a qualitative approach to single case study design. Data collection techniques are observation, interviews. Data analysis techniques with source triangulation. This research is in Mayung village, Gunung Jati district, Cirebon Regency. Researchers began observation on July 1, 2024, the study took place on July 15 - August 25, 2024. The research subjects consisted of 1 Mayung village head, 2 villagers born in 1997 and 2000. Secondary subjects 2 family members of the client. The results of the study indicate that family counseling services in providing assistance to parents in understanding how education is modeled on generation Z