HOW DO TECHNOLOGY-DRIVEN PLATFORMS AND DIGITAL MARKETING STRATEGIES INFLUENCE CONSUMER BEHAVIOR AND BUSINESS GROWTH IN THE HOME DÉCOR INDUSTRY?

Home Decor Industry is being revolutionized by the speed of technology-backed platforms and digital marketing campaigns. This paper encapsulates the effect of such technologies on business expansion and customer activity in the industry. Since the advent of e-commerce, social media, and even newer technologies such as augmented reality (AR), artificial intelligence (AI), the process of how customers come across, find out about, and buy home decor has been completely overhauled. Instagram, Pinterest, TikTok are some of the major platforms for inspiration and engagement, and AR apps such as IKEA Place and Wayfair's Virtual Room Planner enhance the purchasing process by enabling customers to see products in their own space. It is digital marketing practices such as influencer partnerships, customized advice, and market insights that are becoming the customer opinions and sales drivers. AI technology is helping companies provide personalized shopping experiences, which are raising customer satisfaction levels and loyalty. However, the industry is also faced with data privacy, market saturation, policy implementation for sustainability. The report points out the embracement of digital strategies by companies in order to meet the demands of local consumers and evolving trends in an attempt to stay competitive. Through technology, companies are capable of accessing learning and adapting to demand patterns in the local markets in an attempt to drive customer engagement and growth. According to the report, the future of the home decor market is at the intersection of digital innovation, sustainability, and tailored customer experiences that will bring long-term success in an increasingly digitalizing market.