The Role of Ethical Factors in Ensuring Business Integrity in Armenia

In this article, we have focused on how and to what extent socio-cultural characteristic factors of Armenian society affect the maintenance of business integrity. Socio-cultural factors profoundly influence business integrity principles. Understanding these influences is strategically important for positioning oneself in a globalized economy and international business. Many large companies even have special departments that study the social and cultural characteristics of a given society, developing specific business strategies based on those results. The study of this topic is important because countries and organizations that take cultural factors into account can significantly more effectively cope with complex situations, establish flexible relationships with various stakeholders, and achieve sustainable success. As a result of this research, the most important socio-cultural factors that influence business ethics in Armenia have been identified. Among these factors, the greatest importance was given to the level of education and cultural characteristics. At the same time, corruption and patronage can be noted as negative factors that shape the low level of ethics.