Enhancing Personalisation in Fantasy Sports with Graph-Based Representations

In this paper, we propose a technique that leverages graph-based representation learning using the GraphSAGE algorithm to furnish diverse personalized communications tailored to each user's unique engagement patterns within the fantasy sports ecosystem.By curating such personalized user suggestions, we promote diverse user engagement that is more customer centric while maintaining business metrics.We perform offline and online experiments to evaluate the effectiveness of our approaches concerning their impact on different user engagement and business metrics.