Driving Online Healthcare Growth Amid the Digital Divide: How Trust in Professional Signals from Doctor Biographies Shapes Patient Decisions
Strategically designed doctor profiles, integrating professional and emotional elements, can bridge the digital divide in online healthcare by enhancing trust and improving doctor-patient matching. This study advances the understanding of how online biographical narratives shape trust and decision-making, offering novel insights into the interplay of doctor-generated content, trust, and social distance.
Authors
- Da Wang (ORCID: https://orcid.org/0000-0003-4404-901X)
- Li M. Li (ORCID: https://orcid.org/0000-0001-6062-4649)
- Jiaqi Liu (ORCID: https://orcid.org/0000-0002-8927-8003)
- Hongyang Wang (ORCID: https://orcid.org/0000-0003-4544-0715)
Institutions
- University of International Business and Economics (CN)
- Beijing Normal University (CN)
- Beijing International Studies University (CN)
Publication Details
- Journal
- Healthcare
- Published
- 2025-06-13
- DOI
- https://doi.org/10.3390/healthcare13121418
- Citations
- 3
- Primary Topic
- Health Literacy and Information Accessibility
- Type
- article
- Field-Weighted Citation Impact
- 8.45