Literature Review on Value Co-Creation: Visualization and Analysis Based on Citespace

The aim of this study is to identify the main perspectives and contexts of the use of the term "value co-creation" in business and management present in web of science databases. Bibliometric analysis identifies the most cited articles by other authors, their citations and co-citations, thus defining the network of authors and journals and their respective similarities (clustering). Therefore, this paper visualizes value co-creation based on cite space, and the results show that the study of value co-creation has gradually become a research hotspot in recent years and has been published in major marketing journals, which suggests that the study of value co-creation is of great significance.