SUSTAINABLE ECOTOURISM THROUGH DIGITAL TRANSFORMATION

Ecotourism has emerged as a key factor in the nation's sustainable development, combining economic expansion, community empowerment, and conservation initiatives.Responsible travel to natural or protected areas is the foundation of ecotourism, which promotes environmental appreciation and knowledge to minimize negative environmental effects while also enhancing the general well-being of society.A digitalized economy is the present trend, where all economic operations rely on the integration of technologies and digitalization.The use of digital technology has extended throughout the world, and their growth has been exponential.One of the first sectors to embrace digital change was the travel and tourism sector.Digital transformation entails incorporating digital technologies such as augmented reality, mobile applications, and data analytics into ecotourism operations.Operators of ecotourism may provide visitors with immersive and instructive experiences that strengthen their bond with the natural world and encourage environmental responsibility by harnessing the power of digital tools.In the context of ecotourism, Sustainable Ecotourism through Digital Transformation https://iaeme.com/Home/journal/IJMHRM35