Creative industry 4.0 and collaboration innovation

The Industrial Revolution 4.0 has spurred the development of Creative Industry 4.0, which has adopted the use of modern technology as one of the key resources that can contribute to commercial benefits. In addition to the advantages of modern technology, market expansion, and the use of numerous digital tools in the creation and presentation of products and services, the creative industry faces the challenge of developing new business models. In such conditions, collaborative partnerships emerge, based on the use of digital platforms, and the sharing of resources, creativity, and experiences, fueled by the application of modern techniques and technologies. The paper is based on a theoretical approach of descriptive and interpretative analysis with a multidimensional character, encompassing academic papers, reports, documents, and case studies, with the aim of identifying the significance and for the purposes of further study of Creative Industries 4.0 driven by the Industrial Revolution 4.0.