Research on Visual Hierarchy and Interactive Experience in Digital Media UI Design

This paper discusses the problem of visual hierarchy and interactive experience in digital media UI design. Through the detailed analysis of the main technology of digital media UI design, combined with user research, model testing and data feedback for comprehensive optimization. By using various data resources and analysis methods, the current application status of visual hierarchy and interactive experience in interface design is systematically sorted out. It is found that UI design is generally faced with problems such as overly complex visual hierarchy, lagging response and inconsistent design across devices. To solve these problems, an improved scheme is proposed to simplify visual hierarchy, improve interactive response speed, and achieve cross-device consistent design.