Research on Digital Display Design of Folk Culture Along the Yellow River Based on Multi-Sensory Experience

In order to break the limitations of localization and non-digitalization in the inheritance of Yellow River folk culture, this study aims to explore how to enable users to deeply understand and experience folk culture through multi-sensory participation in display design. Taking the “Zhuan Jiuqu” culture in the folk customs along the Yellow River as an example, we use 3D modeling software to establish a digital model of “Zhuan Jiuqu” and build the digital display platform in Unity3D software to create activation, integration and collaborative multi-sensory channels. virtual experience. Stimulate users' willingness to experience through digital display and achieve effective dissemination of specific folk culture. Integrating modern scientific and technological means into specific folk customs to stimulate people's interest and attention is potentially important for the development of cultural inheritance, tourism and cultural education.