Analysis of Influencing Factors of IP Image Innovation Design in the Digital Era: Based on the Decision-making Trial and Evaluation Laboratory

In the digital era, as emerging technologies [such as big data, virtual reality (VR), and artificial intelligence (AI)] continuously develop, IP image design, no longer limited to traditional two-dimensional images, gradually evolves towards multi-dimensional interactive experiences and cross-platform integration and development. Therefore, IP image design faces unprecedented opportunities and challenges. This paper aimed to study and analyze how to enhance the market competitiveness and user experience of IP image through innovative design strategies in a rapidly changing technological environment. Additionally, combined with the decision-making trial and evaluation laboratory (DEMATEL) technique, this research extracted and analyzed multidimensional decision-making factors in the design process to effectively assist designers in making more scientific and feasible innovative design decisions. Furthermore, this paper focused on the application of sustainable design concepts into IP image design by integrating environmental protection material selection, life cycle management, and social responsibility. This approach not only creates long-term economic and social benefits but also enhances the environmental friendliness of IP image design and strengthens its long-term market competitiveness and social value. Through case studies and data analysis, this research may provide designers with a systematic methodology for implementing innovative designs and sustainable development in the context of digitalization.