Digital Pathways in Smart Tourism: A Systematic Literature Review on Key Drivers of Travelers' Decision-Making

This study systematically investigates how digital components including information reliability, accessibility, cost efficiency, virtual reality and mobile adoption influence travelers' preferences in smart tourism. To do this, the study utilizes the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) framework to aggregate evidence from across the globe — showing both regional technology disparities, and a variety of different methodological approaches. In developed countries, technology integration is quite strong while developing regions face constraints of finance and infrastructure. These tech-centric factors are important to traveler decision-making, as indicated by the review; however, greater coverage of understudied regions is needed. The resulting insights provide the basis for targeted and holistic solutions to improve tourism services for the benefit of policymakers, industry practitioners and academics.

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Publication Details

Published
2025-04-03
DOI
https://doi.org/10.1109/scse65633.2025.11031027
Citations
2
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
8.40
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article

Digital Pathways in Smart Tourism: A Systematic Literature Review on Key Drivers of Travelers' Decision-Making

Thakshila Samarakkody, J. H., Kisal Fernando, Chamodi Senevirathne et al.
2 citations
Digital Marketing and Social Media
8.40
article

Digital Pathways in Smart Tourism: A Systematic Literature Review on Key Drivers of Travelers' Decision-Making

Thakshila Samarakkody, J. H., Kisal Fernando, Chamodi Senevirathne, Piyumi Peksha, Dinuk Karunaratna
article en
2 citations

Abstract

This study systematically investigates how digital components including information reliability, accessibility, cost efficiency, virtual reality and mobile adoption influence travelers' preferences in smart tourism. To do this, the study utilizes the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) framework to aggregate evidence from across the globe — showing both regional technology disparities, and a variety of different methodological approaches. In developed countries, technology integration is quite strong while developing regions face constraints of finance and infrastructure. These tech-centric factors are important to traveler decision-making, as indicated by the review; however, greater coverage of understudied regions is needed. The resulting insights provide the basis for targeted and holistic solutions to improve tourism services for the benefit of policymakers, industry practitioners and academics.

Sri Lanka Institute of Information Technology (LK)
Decent work and economic growth
Openalex Percentile: Top 3%
Digital Marketing and Social Media
8.40
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Digital Pathways in Smart Tourism: A Systematic Literature Review on Key Drivers of Travelers' Decision-Making — Thakshila Samarakkody, J. H., et al. · (2025) | TGRS Research Map | TGRS