Information management, attractive packaging and retail logistics as drivers for the retail sector’s performance

Globally, the retail industry has experienced extreme marketing competition leading to extraordinary instability, complexity, and upheaval in many firms, which caused performance challenges. The current study examines the effect of information management, attractive packaging, and retail logistics on business performance in the case of beverage products in an emerging market. A crosssectional survey of 235 randomly selected managerial employees in supermarkets in Harare, Zimbabwe was conducted. The study established that information management, retail logistics and attractive packaging positively affect the performance of retail businesses. Also, information management was found to have a positive effect on both retail logistics and attractive packaging. Attractive packaging and retail logistics were found to partially mediate the information-retail sector performance. A study like this is necessary as it provides deeper understanding and corroborates present literature on business management especially concerning emerging markets like Zimbabwe.