Determinants of Malaysians Buying Luxury Products: Insights from complementary two theories

This research examines the complex interaction of cultural, economic, and social elements that influence consumer behavior toward luxury items in the Malaysian online market. The phenomena are thoroughly analyzed by gathering information through a cross-sectional survey study. This study recommended emphasizing the critical impact of peer influence and societal norms in changing people's purchase intention. This study enhances comprehension of the intricate forces influencing the desire to buy luxury goods in Malaysia, providing useful knowledge for marketers and firms seeking to connect with the Malaysian consumer market.