Preserving and Promoting Malaysia's Regional Culinary Traditions: Governmental Roles and Challenges

This research examined the role of Malaysia's culinary heritage in driving tourism and fostering economic development, focusing on government interventions. It unravelled the nuances of effective marketing strategies and their long-term economic implications by incorporating regional cuisine into promoting tourism. The study addressed the government's emphasis on preserving culinary traditions but noted challenges in promotional efforts affecting sustainable development. Using quantitative methodologies it elucidated the government's responsibilities on integrating local food in tourism. The findings contribute to knowledge on tourism, local gastronomy dynamics, and cultural inclusion, recommended a framework in future research for sustainable and culturally enriched tourism in Malaysia.