Student Entrepreneurial Intentions: Analyzing the influence of attitude, subjective norms and perceived behavioral control

Entrepreneurship is a vital driver of economic growth and innovation. Cultivating an interest in entrepreneurship early among students is essential. Therefore, this study explores the effects of the Theory of Planned Behavior factors; attitude, subjective norms and perceived behavioral control on entrepreneurship intention among university students. Data were collected from 244 students at universities in Negeri Sembilan, Malaysia. The findings reveal that only subjective norms and perceived behavioral control significantly influence entrepreneurial intentions. This paper provides insights for the education sector on offering students a comprehensive entrepreneurship curriculum to enhance their interest in becoming entrepreneurs.