Fostering Entrepreneurship in Universities: Analyzing attitude, subjective norms and risk taking on student entrepreneurial intentions

This study examines student entrepreneurial intention affected by attitude and subjective norms among undergraduate Universiti Teknologi MARA (UiTM) students. The independent variables consist of attitudes and subjective norms. This study applied quantitative and cross-sectional design of 317 students from UiTM across Malaysia. The data was collected through a survey questionnaire using a simple random sampling technique. The findings indicate positive relationship between attitude and subjective norms in shaping students’ intention to be entrepreneurs in future. Understanding these factors will inform both educational practices and serve as a guidance for policy initiatives aimed at fostering youth entrepreneurship in Malaysia.