Linguosynergetic features of the concepts of “blessing” and “curse”

The cognitive system of a concept in human consciousness is formed as a virtual image as a result of the perceptual perception of reality. It is actualized in cognition and ultimately reflected in speech. This article aims to provide a deeper understanding of the dynamic development of concepts in the Kazakh language by analyzing the issue of concepts in linguistics from a cognitive and synergetic perspective. A concept is a continuously evolving phenomenon that possesses dynamic properties and is based on a scenario-based system. In the course of its development, it never reaches a semantic limit. As society undergoes renewal and modernization, concepts adapt to new conditions, evolving and transforming through the process of change. In recent years, new directions have emerged in cognitive linguistics to study the evolution of concepts.Linguosynergetics is a field that studies the ability of the language system to self-organize, its dynamic changes and the emergence of new structures. This approach enables the identification of the interactions between linguistic units and concepts, as well as their stable and changing aspects. Although the relationship between linguistics and synergetics, as well as the manifestation of synergetic principles in language, has been extensively studied in global linguistics, expanding the interdisciplinary connections and scientific scope of the field, this process still requires further research, additions, and new perspectives in Kazakh linguistics. This article examines the characteristics of the concepts of "blessing" (alǵys) and "curse" (qarǵys), their interaction, specific features, and synergetic properties. Their socio-cultural role in society and their dynamic system of development are analyzed. Through structural, semantic, cognitive, and discourse analysis of these concepts, their synergetic elements and emergent properties can be identified. Additionally, their linguistic representation and dynamic development system are determined. The obtained results can contribute to expanding the field of linguosynergetics in Kazakh linguistics, forming new perspectives in conceptology, and broadening cognitive and interdisciplinary research within Kazakh linguistics. It is expected that the research findings will deepen the understanding of the linguistic and cognitive representation of the concepts of "blessing" and "curse", as well as offer new perspectives for further synergetic studies in linguistics.