Characterizing authoritative oncology-related key opinion leaders on Weibo: A social media profiling study
This study reveals distinct user profiles of AOKOLs on Weibo, highlighting the diverse communication strategies, engagement styles, and emotional influences within digital health ecosystems. Findings offer insights into how digital influencers can support patient-centered care and enhance quality of life through intelligent health communication.
Authors
- Changrong Yuan (ORCID: https://orcid.org/0000-0001-8480-2569)
- Tingting Cai (ORCID: https://orcid.org/0000-0002-3473-8412)
- Qi Sun (ORCID: https://orcid.org/0000-0002-8519-657X)
- Yiwen Duan
- Bitnari Yun (ORCID: https://orcid.org/0000-0002-6495-6584)
- Jialin Chen (ORCID: https://orcid.org/0009-0008-9504-1556)
- Yi Chen (ORCID: https://orcid.org/0000-0002-2181-0403)
- Jiaojiao Zhang (ORCID: https://orcid.org/0000-0002-6084-5502)
Institutions
- Sun Yat-sen University (CN)
- Fudan University (CN)
- Zhongshan Hospital (CN)
- The First Affiliated Hospital, Sun Yat-sen University (CN)
Publication Details
- Journal
- Asia-Pacific Journal of Oncology Nursing
- Published
- 2025-06-13
- DOI
- https://doi.org/10.1016/j.apjon.2025.100742
- Citations
- 3
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 6.50
Funders
- National Natural Science Foundation of China
- Humanities and Social Science Fund of Ministry of Education of China
- Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China