Factor affecting consumer adoption of internet banking

This research investigates the factors influencing consumer adoption of internet banking in India, based on the original work by Saumya Singh.The rapid advancement of information and communication technologies has revolutionized the banking industry, offering a transition from traditional banking methods to digital platforms.This study aims to explore the awareness, preferences, and challenges associated with e-banking, particularly among service-class users.Findings suggest that although convenience and accessibility encourage usage, concerns over security, limited digital literacy, and trust remain significant barriers.Recommendations include consumer education, stronger cybersecurity protocols, and user-friendly banking interfaces to enhance adoption.The evolution of technology has transformed traditional banking systems, with internet banking emerging as a cornerstone of modern financial services.This research explores consumer adoption patterns in the Indian banking sector, identifying key influencing factors, satisfaction levels, and perceived barriers.The study emphasizes the importance of awareness, convenience, and security in enhancing consumer uptake.