Artificial Intelligence in the Creative Industry: Strategic Implementation of Marketing Tools

The emergence and development of Artificial Intelligence in the modern world caused the transformation of all marketing activities in companies around the world during the last decade.Revolutionary changes are particularly visible in the marketing activities of the creative industries, which according to available current data is one of the fastest growing sectors in the world.Artificial intelligence, as one of the most disruptive modern technologies, affects the development and implementation of marketing in creative industries, enabling advanced personalization and generation of new content, detailed market analysis and prediction of future trends, optimization of business processes, and the creation of autonomous creative solutions.Based on all of the above, the aim of the work is to explain how artificial intelligence is used in the marketing of creative industries, with special reference to the analysis of the tools used to create visual and textual content in advertising campaigns.The paper will also present and analyze case studies of successful marketing campaigns in which AI was applied.A special contribution of the paper is to provide insight into the future development and application of artificial intelligence in this area, with an emphasis on increasing innovation.