Abstract 2367 Simple Yet Effective, Effective Yet Inclusive: Developing and Testing an Inclusive Skincare Brand

The skincare industry often neglects the unique needs of individuals with brown and black skin tones, perpetuating gaps in inclusivity and efficacy. To address these issues, we designed a three-step skincare line emphasizing simplicity, effectiveness, and inclusivity. The product line includes a sulfate-free cleanser, a brightening serum, and a moisturizing sunscreen. Each formulation was developed to address key skin concerns such as hyperpigmentation, dullness, hydration, and sun protection while eliminating the white cast often associated with sunscreen for darker skin tones.