Platform Factors Contributing to Adolescents’ Short Video Addiction—A Case Study of the Douyin Platform

本文探讨了短视频平台，特别是抖音对青少年短视频成瘾的影响。短视频因内容多样性、易观看性和互动性在青少年群体中影响广泛，但这可能导致青少年短视频成瘾。文中主要以抖音平台为例，具体谈到短视频平台的算法推荐、内容多样性和交互设计等如何诱使青少年短视频成瘾，还强调了平台监管的重要性，包括防沉迷系统和内容审核与过滤机制。未来短视频平台应加强对平台内容监管，培养积极的网络文化，激励用户参与，形成健康的内容生态系统，预防短视频成瘾，推动平台的良性发展。This paper explores the influence of short video platforms, especially Douyin, on adolescents’ addiction to short videos. Due to the diversity of content, ease of viewing, and interactivity, short videos have a wide impact among adolescents. However, this may lead to their addiction to short videos. Taking the Douyin platform as a typical example, this paper specifically discusses how the algorithm recommendation, content diversity, and interactive design of the short video platform induce adolescents’ addiction to short videos. It also emphasizes the importance of platform supervision, including anti-addiction systems and content review and filtering mechanisms. In the future, short video platforms should strengthen the supervision of platform content, cultivate a positive online culture, encourage user participation, form a healthy content ecosystem, prevent short video addiction, and promote the sound development of the platforms.