The Impact of the Public Relations System on Marketing Management Through Digital Media

The Kurdistan Regional Government (KRG) was formed in 1992 following the first elections held in the Kurdish autonomous region geographically situated in northern Iraq, after the Kurdish uprising against the Baath Regime. Since its inception, the Kurdistan Region of Iraq (KRI) has been ruled by two major political parties, specifically the Kurdistan Democratic Party (KDP) and the Patriotic Union of Kurdistan (PUK). There is a prevailing, but unsubstantiated impression among the general population, that the impact of these two political parties on the political development in KRI is predominantly negative rather than positive. The authors of this article intend to examine that claim by exploring the role of the two main political parties in the political development of the Kurdistan Region. In searching for an answer to this inquiry, the article starts with a conceptualization of political development and two of its indicators, namely democratization and political participation. Subsequently, a concise overview of the political context of the formation and development of the Kurdistan Regional Government (KRG) and the political procedures in the Kurdistan Region of Iraq (KRI) is provided. The authors conducted a questionnaire among KRI’s public university students to determine their perception of the role of two political parties in political development in the KRI. In the final section, the methodology is explained and the results of the survey are analyzed.