Attention of Political Parties to Publishing Video Products in the Kurdistan Parliamentary Election Campaign in (2018)

Elections’ campaigns have specific styles and procedures. In this study, the researcher focuses on the video products, that were produced and posted by the various political parties during the campaign of Iraqi Kurdistan region parliamentary elections in 2018. This research also concentrate on how these political parties relied on specific media channels to deliver their electoral messages to the voters, and explore what type of video products they resorted to frequently to achieve their main goals. For achieving the aims, which are determining the types of media channels that the political parties have used to disseminating their video products, analyzing their contents according to their messages, exploring the characteristics of the videos, in addition to categorizing the products and finding their repetition, the study utilized content analysis as a the main method. The most prominent findings of the study is that the political parties that participated in the Kurdistan region parliamentary elections of 2018, paid special attention to both TV medium and social media platforms to disseminate their video products during the elections campaign. Moreover, these political parties have frequently focused on a specific video type, which is spot videos, rather than other types to deliver their electoral messages